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Beyond the Gift Card: Why Thoughtful Gifts Win Every Time
You’ve received one. That stiff, rectangular envelope with a pre-loaded card inside, ₹500 to spend at some store you may or may not visit. It’s technically a gift. It’s technically

You’ve received one. That stiff, rectangular envelope with a pre-loaded card inside, ₹500 to spend at some store you may or may not visit. It’s technically a gift. It’s technically

Picture this: it’s the end of the financial year. Two vendors you’ve worked with send you something. The first sends a generic pen set in a plastic box, the kind